Cork GAA announce sponsorship deal with Sports Direct

Cork GAA are delighted to announce a five-year sponsorship deal with Sports Direct. This partnership will see Sports Direct support our men’s Senior Football and Hurling teams, as well as Minor and Under 20 teams in both codes.

As part of its partnership with Cork GAA, Sports Direct will be providing all panels with personalised access to its full range of boots, an arrangement that will also extend to all members of the backroom teams.

Today’s announcement also sees the release of our new Cork GAA jersey, designed and manufactured in collaboration with O’Neills. The jersey celebrates the three core pillars of club, school and county under Corcaigh that together form the foundation of Cork GAA. It is the clubs, schools and county teams and the army of volunteers contained within that constitutes the unique fabric of Cork GAA.

Speaking at today’s launch, Sports Direct Managing Director Leonard Brassel said: “We are incredibly proud to begin this journey with Cork GAA. Cork is a unique place in Ireland and boasts a proud history within the GAA. The People’s Republic of Cork is known for its passionate support of both football and hurling and all of us at Sports Direct share this passion for Gaelic Games. Over the past three years, we have been Official Supporters of 5 grassroots clubs and, this year, we will extend this grassroots support to incorporate six additional clubs, bringing the total to 11 clubs nationwide. We are delighted to take the next step from club sponsorship to county sponsorship and look forward to working with Cork GAA over the next five years celebrating their dedication and passion in support of the further development of Gaelic Games in Cork.” 

Cork GAA Chairperson Marc Sheehan commented: “We are delighted to welcome Sports Direct on board as the new sponsor of Cork GAA. We are really looking forward to working with them and seeing the teams back in action in this fantastic new jersey in the future.”  

Cork GAA CEO Kevin O’Donovan noted: “We are delighted to welcome Sports Direct to the Cork GAA family. We look forward to a growing partnership with them over the coming years and look forward to seeing the teams wearing their new strip in the near future. The commercial relationship with Sports Direct is part of Cork County Board’s wider One Cork initiative, which will drive future success for Cork GAA both on, and off, the field. By putting the three pillars of club, school and county together on the jersey, we want to show every player of every age that they are part of this shared future.”

The newly-launched jersey is now available exclusively through Sports Direct Ireland online

 until stores across the country re-open. The jersey will remain exclusive to Sports Direct for the first three weeks after stores re-open, before becoming available in sports retailers nationwide. Fans can also purchase from our kit partners O’Neills at www.o’ Customers who purchase via Sports Direct will receive a €10 voucher off their next Sports Direct purchase

We are delighted to work with Sports Direct as we embark on a new journey. Further exciting activation will be unveiled nearer to the championship season, enabling GAA fans across the Cork to get behind our hurling and football teams.